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From fashion to product, the medium changed but the instincts didn't.

From fashion to product, the medium changed but the instincts didn't.

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Beyond the screen

Denim addiction
Pilates obsession
Tea enthusiast
Matcha lover
Skincare devotee

Selected works

VENMO

From domestic only, to international payments

→

→

→

Received amount became the primary reference point

→

→

→

Total cost understood before authorization

→

→

→

All users completed the payment successfully

Mobile design

End-to-end experience

View case study

View case study

AXIS

Turning exploration
into clarity

Turning exploration into clarity

→

→

→

Every user left with a new connection

Every user left with a connection

→

→

→

88% adoption rate

→

→

→

42% increase in engagement

Mobile Design

End-to-end experience

View case study

View case study

ALTA

Full focus, full recall

Vibe coding

Work in progress

WIP

Featured posts

LESSONS

No decision exists in isolation

2026, May 18

LESSONS

Protecting the product

2026, May 08

LESSONS

Not about the product

2026, April 29

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Jo Lee

Product Design

Work

Posts

LinkedIn

Resume

About

Let's talk

→

Jo Lee

Product Design

Work

Posts

LinkedIn

Resume

About

Let's talk

→

Jo Lee

Product Design